InstructorUlulo Admin
TypeOnline Course
Student Enrolled4
Certificate80% of quiz marks
PriceR800R250
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About Course

The merchandising as a concept and process has gone into a complete sea change. In this unit, You will learn about the principles and concept of merchandising, roles played by the merchandisers and the merchandising philosophy.

Description

In the present context, Merchandising has evolved into a more specialized field. In the days of Mom & Pop store, the owner of the store was doing the job of complete management of the store including that of the merchandiser. Over a period of time the formats of stores have gone into complete change, including the size, ambiance, type of merchandise stored, specialization in merchandise sales, and use of technology in managing sales and stocks, and job specializations. The merchandising as a concept and process has gone into a complete sea change. In this unit, You will learn about the principles and concept of merchandising, roles played by the merchandisers and the merchandising philosophy. You will also learn about different types of merchandising
and its classification.

What Will I Learn?

  • After studying this unit, you should be able to:
  • Explain the concept of merchandising;
  • Discuss the key elements of merchandising;
  • Explain the process of merchandising;
  • Discuss different roles played by the merchandisers;
  • Describe the philosophy of merchandising;
  • Describe different types of merchandise;
  • Discuss the classification of merchandise.
Section 1OBJECTIVES
Lecture 1OBJECTIVES
Lecture 2INTRODUCTION
Lecture 3CONCEPT OF MERCHANDISING
Lecture 4KEY ELEMENTS OF MERCHANDISING
Lecture 5PROCESS OF MERCHANDISING
Lecture 6ROLES OF MERCHANDISERS
Lecture 7MERCHANDISING PHILOSOPHY
Lecture 8LET US SUM UP

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